Women take more interest and a deeper understanding of electronics than ever. Women actually spent more on technology last year than men, according to the Consumer Electronics Association. He said that women accounted for 55 billion of $ 96 billion spent on electronics gear (statistics of a press January 6 CEA press).

Women are increasingly interested in gadgets, from DVD players, digital cameras, for themselves or for birthday gifts for their families. Almost one third of women are considered early adopters willing to buy the latest technology at home. The CEA reported that women in the United States are more likely to use consumer electronics. CEA study provides detailed information on attitudes, purchase considerations influence the decision, the shopping channels, the current product ownership and future purchase intent. Among the findings Read the rest of this entry »