Women take more interest and a deeper understanding of electronics than ever. Women actually spent more on technology last year than men, according to the Consumer Electronics Association. He said that women accounted for 55 billion of $ 96 billion spent on electronics gear (statistics of a press January 6 CEA press).
Women are increasingly interested in gadgets, from DVD players, digital cameras, for themselves or for birthday gifts for their families. Almost one third of women are considered early adopters willing to buy the latest technology at home. The CEA reported that women in the United States are more likely to use consumer electronics. CEA study provides detailed information on attitudes, purchase considerations influence the decision, the shopping channels, the current product ownership and future purchase intent. Among the findings:
- Women participate in 89 percent of the purchase decisions of consumers of all electronic products.
- 84% of women believe that new technologies can improve their lives.
- 48% of women aged 18-34 have a digital camera.
The ACE study found that women have very positive reactions to specific technological areas, such as HDTV, cell phones, and digital photography.
Women have more purchasing power, and they are increasingly using technology to manage their busy schedules. Comfort level of women in technology is at a record level.
Women want products that make it easy to connect and easy to use, little or no cabling son at all, thin, well-designed products are electronically available in different colors is not very important to change parameters, and high on usability. Usability is often an important factor for women when they buy technology;
A growing number of companies are beginning to target their products to buyers of women.
Sony Electronics is equipping its features, which many women seek, and plans in Sony Style retail stores are based on the preferences of women by creating an environment where women feel comfortable. Many efforts have focused on the functionality of Sony.